Category: Video

Reel 2015

Check out few samples of our work. Ads, concert, documents, charity work in one minute video.

I have been in business over 15 years, using videos for my own company as well. Every time I used it I got much better response than from text or graphics. It works. Contact me for advice and quote. I always try to make it as simple as possible and fun – we always get best results this way;-). Looking forward hearing from you soon – Milan, Creator & Director.

6 Points Checklist For Video Production

There are many things to consider about video. If you want be serious about it and use it for your benefit please check this basics. These really are basics and whether you going to hire us or anybody else I strongly recommend to use is as checklist before you commit to making a video.

1. Production value

Simply put, it has to look great. It is the representation of your company. If it looks unprofessional, it is bad lit with terrible sound that is how your customers will look at you. If you do not want video which looks good then do not do it at all.

Note: Yes, you can make short videos made on iPhone and post it to Facebook or Twitter, that is fine when it’s only quick info, news or some behind the scene few seconds video. But that’s it. Just check out big companies how they really put a lot of effort to create beautiful videos with stories.

2. Target Audience

No surprise there, right? But many times forgotten when it comes to production. Don’t invest in making a video just because it’s the “thing” to do. Be crystal clear about the people you want to reach with the video and what you want from them to do. Here is simple guide of what way to do it: “I WANT TO – MY AUDIENCE – MESSAGE – TO DO” .

3. Hiring Professionals

Now, if you need to fix a sink or car you would usually hire professional depending on how DIY-able you are and whether you have equipment needed. The thing is, it costs money. But just letting you know – it takes a lot of time and result is very uncertain if you are not professional. I remember very well when I was starting with video. Basically, if somebody who has experience will do that for you, not only you will get better results but it saves you time, you will get creative insight etc. In general you can focus on big-picture instead of small screen production issues.

4. Story. Story. Story.

You probably heard this one before. Story is what people are interested in. Story sells, not hard sell messages. But as you can imagine, it is easier said than done. Especially if your company does not sell some sexy or fashion products, right?

But – and this is a good “but” – every company has a story. Every product has a story. Every serious company has a vision, mission statement, a reason why they are here. And that is foundation of you story. It’s just a matter of sitting down and saying it. How did you start? What were the problems? How did you get where you are? Why do customers like your product?

5. Where They Will Watch It

Purpose of the video is to be watched. So you will need to find a place for it where it will be easily accessible, watchable, sharable. Usually for this purpose are best video sharing services like Youtube and Vimeo. Vimeo especially enables you to have your own branded channel without annoying ads or suggested playlists. We use as well. You can also post video directly to Facebook. Or even to your website but you need to have really strong hosting being able to play full HD.

6. Promotion

Now is the time to get it out. You need to share it among friends, use Facebook ads, share it in newsletter to your subscribers and find as many ways to promote it to your target audience as possible.

These are six basics questions which you should use as checklist when considering video for you next communication strategy and campaign.

10 Things To Avoid In Videomarketing

The videos startups and small businesses producing are done very often so poorly that they often end up doing more harm than good. In the eyes of the consumer, video is a reflection of the brand. To help you get off on the right foot with video marketing strategy, here are the top 10 mistakes in video marketing that businesses commonly do and quick fixes to avoid them.

Mistake #10: Making a video just to make a video

Does your video serve a strategic purpose? Is it branding you? Why are you making it? What message you want to deliver? If you don’t know the answers, find them and then make a video.

How to fix this: Approach video with a plan as would any other marketing campaign. Have clear purpose, message, target audience, business objective defined and then start preparing script.

Mistake #9: Not branding correctly

Hearing someone recall your video is fantastic. But if they can’t remember the name of your company, it’s a fail. Many times we get wrapped in the making of the video that we forget its actual purpose.

How to fix this:: Brand your video with your logo, website URL, or another piece of your identity – in the beginning and at the end. It’s also good to have special transitions animations done. When using Youtube, use annotations.

Mistake #8: Making your video too long

How long was the last online video you watched? Thirty seconds? Maybe two minutes? Research shows that 20 percent of people click away from a video within the first 10 seconds if it isn’t engaging enough. Plus, the more time you add to a video, the less likely people are to finish watching it.

How to fix this: Keep it short, sweet, and to the point. About 60-90 seconds is the magic number.

Mistake #7: Not focusing on a single message

Imagine this: You just watched an online video for a company that talks about its product, its heritage, a new location, stellar employees, business awards, recent philanthropic endeavor, personal message from the CEO, and new rewards program. What did you learn? Probably nothing. In fact, it would be surprising if you even watched it all the way through.

How to fix this: Deliver a single message with your video so viewers have a definite takeaway.

Mistake #6: Not calling out your call to action“Visit our website.” “Give us a call.” “Follow us on our social media outlets.”

Did you include something like this in your video? If you leave your viewers in the lurch, they’ll be unsure of the next step to take — and you just lost a valuable lead, sale or click.

How to fix this: Include a clear call to action so your viewers know what to do after they’ve watched your video.

Mistake #5: Failing to use SEO for your video

Getting your audience to see your video online is crucial. Just posting it on YouTube isn’t enough anymore. There are specific tactics and techniques that can drive web traffic to your site and video, and rank your site as number one in search results.

The Fix: Use proper video SEO techniques to increase the online visibility of your work.

Mistake #4: Expecting instant results

Rome wasn’t built in a day. This same mantra can be applied to video marketing. Very rarely do videos go viral. And when they do, most of the time it’s because of an established social media presence.

How to fix this: Understand that a good video marketing strategy requires consistency, dedication, patience and persistance.

Mistake #3: Improper placement of selling points

Waiting until the end of your video to convey your selling points is dangerous. The longer a video is, the faster viewer engagement drops (see Mistake #8). As in journalism, put the juicy bits in the beginning and follow them with supporting details. When using Youtube you need to include thin first 5 seconds especially when you use Youtube Ads.

How to fix this: Major selling points belong at the start of your video.

Mistake #2: Failing to address your target audience

Sure, you have products and services that can benefit a wide audience. However, your video will be more effective if you focus on one point and don’t cast too wide a net. Different people have different pain points. You need to decide which ones you want to address. Remember, when you try to speak to everyone, you speak to no one.

How to fix this: Focus your message on a specific and well-defined target audience.

Mistake #1: Choosing the wrong partner or producer

Your viewers and potential customers are very subjective. They will be critical of the quality of your video and equate it to the quality of your business. Sure, anyone can use a smartphone to make a video, but is that how you want people to see your brand? And if you hire outside talent or an agency to produce the video, does the partner you’re working with know about your industry or understand the market? Ask a lot of questions to get the answers you need. After that, it’s time decide if your video partner can produce something that reflects the quality of your company — or part ways.

How to fix this: When you talk to a video production company ask expecially about their business and marketing experience. Wedding videographer can usually make a nice video for you but does he undestand business or is his only marketing experience selling wedding videos which have complete different purpose and feel?

7 Things Consider Before You Get Your Video Produced

Here are few very important questions you need to answer before you produce any video. Otherwise it can be just a waste of time and money.

1. What is Your Goal for This Video?

Why do you want to make a video? If it’s because it seems like the thing to do, or your competitor has recently ridden a video to viral fame and you need to get in the game, dig deeper.

Start by defining your one main goal: Is it to build your reputation? Do you want to introduce a new product or simply explain what you do? Or maybe you need to raise awareness (and donations) for an important cause, like charity: water recently did with this inspiring story.

Defining a goal is very first thing to do.

2.How Many Stories are You Trying to Tell?

It’s a marketing tale as old as time: the temptation to ram your entire marketing agenda into one piece. Resist. Instead, find the one story that most strongly supports your goal, the one thing people will want to share. So hone your company history to a compelling narrative arc, like The Lego Story does.

If you can’t limit yourself to one story, do a “top 10” or “5 best” — just make sure each point is interesting and the pace snappy.
Specifics win over generalities every time. Keep your focus, and you’ll keep their attention.

3. Will the Video be True to Your Brand?

Your video should look and feel like it came from you, adhering to your brand guidelines and speaking to your corporate values.

4. Will the Video be Interesting Enough?

Sure, you need to meet your business objectives, but don’t let your brief show. All that work will be for naught if your audience couldn’t be bothered to watch. If you shoot it, they will not necessarily come… unless it’s interesting, unusual, moving, polished, concise, beautiful, or useful. Or some combination of the above.

You know what interesting looks like. It’s in the videos that make you cry or laugh. It’s there in the videos that get you thinking, talking, sharing, and buying. And “interesting” isn’t the sole domain of big budgets.

So while you’re crafting a video that serves your needs, remember that your audience has their own needs. If you don’t fulfill theirs, yours won’t be either.

5. Where is Your Video Most Likely to be Watched?

As you conceptualize your video, its final destination is a critical consideration. If it’s going to be a pre-roll ad, it had better grab people’s attention in the first few seconds … and keep it. If it’s a banner ad, it has its work cut out for it, amidst other ads and the content the user is actually there to read.

If the video is going to appear on the usual social media channels — Facebook, Twitter, Pinterest, Tumblr, etc., etc., etc. — pay attention to the nuances of each.

6. Is it the Right Length?

What is the right length, you ask? Well, it depends — on your goal, your story, and your audience. Vine and Instagram are affecting people’s attention levels, but that doesn’t mean every video must be 15 seconds or less. According to ComScore, the majority of videos watched online fall into the 1- to 5-minute range. And the median length of videos for million-dollar Kickstarters is almost 4 minutes.

Again, go back to your goal: do you want to pique customers’ interest or tell a deeper story? Can you adequately do that in 30 seconds, or do you need at least 20 minutes to do the story justice? Whatever the answer, ensure your video doesn’t overstay its welcome.

7. Is it Going to be Legal?

Corporate videos are, by definition, for commercial use, so make sure all your legal i’s are dotted and t’s crossed. Don’t steal images, logos, or music. Don’t imply endorsement from another company by showing its logos or products in a way that may suggest you have its cooperation — or from a band by using a “parody” of one of its songs.
Treat others’ intellectual property and trademarks as you want others to respect yours. License music or use music available under a Creative Commons license. If you’re shooting footage yourself, get model or location releases when necessary. If ever in doubt, enlist the services of an intellectual property lawyer to help make the call. You don’t want to find yourself having to pull the video or, worse, facing a lawsuit.